تاثیر کمپین بازاریابی اجتماعی بر ارتقای فعالیت ورزشی دانش‌آموزان

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Tatari, E., Ehsani, M., Kuzechian, H., & Norouzi Seyed Hosseini, R. (2019). Design the Optimal Requirements for the Implementation of Social Marketing in Recreational Sports in Iran. Jounral of Sport Management Studies, 11(53), 33-58. [https://doi.org/10.22089/smrj.2017.4345.1833] [In Persian]

Tatari, E., Ehsani, M., Noruozi Seyed Hosseini, R., & Kuzechian, H. (2019). Designing a model of participation in recreational sports with a social marketing approach. Jounral of Applied Research of Sport Management, 7(4), 87-98. [https://doi.org/10.30473/arsm.2019.37234.2582]  [In Persian]

Malobická, E., Zibolenová, J., Baška, T., Bakalár, P., Madleňák, T., Štefanová, E., Ulbrichtová, R., & Hudečková, H. (2025). Differences in frequency of selected risk factors of overweight and obesity in adolescents in various social environments within Slovakia. Jounral of Public Health, 240(13), 203-208. [https://doi.org/10.1016/j.puhe.2025.01.025]

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Naseri palangard, V., Bahrami, S., Zardoshtean, S., & Yousefi, B. (2020). The role of management, family and school in the development of sports talents. Jounral of Sport Management and Development, 9(3), 94-106.[https://doi.org/10.22124/JSMD.2020.4553] [In Persian]

Nezhadghani, A., VaezMousavi, M. & Rafiee, S. (2024). The effectiveness of physical education lesson on students physical merit. Jounral of Research on Educational Sport, Ahead-of-Print [https://doi.org/10.22089/res.2024.16343.2486] [In Persian]

Nosi, C., D’Agostino, A., Pratesi, C.A., & Barbarossa, C. (2021). Evaluating a social marketing campaign on healthy nutrition and lifestyle among primary-school children: A mixed-method research design. Jounral of Evaluation and Program Planning, 89, 101965. [https://doi.org/10.1016/j.evalprogplan.2021.101965]

 Pourkiani, M., Afrouzeh, A., Boroumand, M., & Soheili, S. (2022). The impact of the Global "imPOSSIBLE" Program on the Iranian Students’ Change of Attitude Toward Inclusive Sport. Jounral of Research on Educational Sport, 10(26), 172-147. [https://doi.org/10.22089/res.2020.9169.1918] [In Persian]

Rameshiny, R., Peymanizad, H., Fahim Davin, H., & Esmaeilzadeh Ghandehari, M.R. (2021). Design and validation of the basic sports development model: Case study of Khorasan Razavi province. Journal of Sport Management and Development, 10(4), 128-145. [https://doi.org/10.22124/JSMD.2021.5362] [In Persian]

Rundle-Thiele, S., Kubacki, K., Tkaczynski, A., & Parkinson, J. (2015). Using two-step cluster analysis to identify homogeneous physical activity groups. Marketing Intelligence & Planning, 33(4), 522-537. [https://doi.org/10.1108/MIP-03-2014-0050]

Saberi, A., Bagheri, G., Yazdani, H., Alidoust, E., & Ghorbani, M.H. (2019). Designing of Social   Marketing Mix Model to Development of Sport for All. Jounral of Sport Management and Development, 8(2), 1-21. [https://doi.org/10.22124/JSMD.1970.3439] [In Persian]

Saffary, Z., Memari, Zh., & Saadati, M. (2019). A Study of the Programs for Promoting Sports & Physical Activity in Elementary Schools by Social Marketing Approach. Jounral of Applied Research of Sport Management, 7(3), 97-111. [https://doi.org/10.30473/arsm.2019.39575.2679] [In Persian]

Salahi Omran, E., Javadipour, M., & Mohammdizad, S. (2016). The Amount of Educational Goals Achievement in Physical Education Course in Elementary Schools of Mazandaran Province. Jounral of Sport Management and Development, 4(2), 124-135. [Link] [In Persian]

Sezer B.S., & Tutal, B. (2025) Examination of the correlation between emotional intelligence and prosocial behavior of physical education and sports school students doing individual and team sports. Jounral of Acta Psychologica. 256, 105007. [https://doi.org/10.1016/j.actpsy.2025.105007]

Vaughn, A.E., Bartlett, R., Luecking, C.T., Hennink-Kaminski, H., & Ward, D.S. (2019). Using a social marketing approach to develop Healthy Me, Healthy We: a nutrition and physical activity intervention in early care and education. Jounral of Translational Behavioral Medicine, 9(4), 669–681. [https://doi.org/10.1093/tbm/iby082]