University of Guilan
University of Guilan Press

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Number of Journals31
Number of Issues805
Number of Articles7,757
Article View35,547,091
PDF Download7,908,461

1.

The Effects of Team Brand Identity Dimensions on Team Loyalty among Fans of Football Pro League in Iran

Pages 1-18
Akbar Jaberi; Hassan Assadi; Farzaneh Mazloomi Soveini; Javad KhazaeiPool

2.

Comparing and Prioritizing the Quality Assessment in Factors of Sport Talent Development Systems from Stakeholder's Standpoint

Pages 19-35
Farhad Nazari; Bahram Yousefi; Hossein Eydi

3.

Identifying and Prioritizing the Factors Influencing Attendance in the Iranian Basketball Super League

Pages 36-50
Mehr Ali Hemmatinezhad; Mohammad Mehdi Rahmati; Mohammad Safarzadeh

4.

Examining the Role of Market Orientation on Market Intelligence in Athletic Companies

Pages 51-64
Morteza Rezaei Soufi; Abolfazl Farahani; Jalal YarAhmadi

5.

Sport Sponsorship and Its Effect on Brand Attachment and Customer Loyalty: A Case Study on Kaleh's Volleyball Team

Pages 65-84
Ismaeil Malekakhlagh; Mohsen Akbari; Seyed Hassan Alehtaha

6.

Analyzing the Factors to Affect the Formation of the Professional Athlete’s Brand Image

Pages 85-102
Yasser Safar; Seyed Morteza Azimzadeh; Azar Kafashpoor

7.

Identification and Prioritization of Perspectives and Strategies in Tehran Municipality Sport Organization using AHP model: Basic Indicators of Performance Evaluation through the Executive BSC Model

Pages 103-116
Seyed Ahmad Nezhadsajadi; Mehrzad Hamidi; Mohsen Arsalan

8.

The Brand Personality of Selected Iranian Football League Teams: Explaining Dimensions and Modeling

Pages 117-136
Leila Shafaie; Zhaleh Memari; Mohammad Asghari Jafarabadi

9.

Designing a Model of Market Orientation to Affect Customer Behavior and Service Quality in Water Recreational Sport Centers

Pages 137-152
Mohsen Ismaeili; Mohammad Ehsani; Hashem Kozechih; Habib Honari

10.

Comparison of Attitude and Behavior of Customers toward Physical Fitness Service Centers in Rasht.

Pages 153-168
Nooshin Benar; HamidReza Goharrostami; Hakimeh Mehralitabar

11.

The Relationship between Perception of Service Quality, Satisfaction and the Intent to Return of Sport Tourists Attending the Derby of Esteghlal and Persepolis

Pages 169-184
Mahdi Khatibzadeh; Hashem Koozechian; Afshar Honarvar

12.

The Structural Model of the Nostalgia Effect on Football Fans’ Intention to Purchase

Pages 185-200
Farhad Fathi; Ali Reza Elahi; Marjan Saffari

13.

Comparison of Brand Equity Components among Sportswear Shopper: A Case Study of Adidas Brand

Pages 201-216
Bahram Yoosefi; Shiva Safari tekyeh

14.

The Study of Relationship between Sport Brand Perceived Value and Customer’s Repurchase Intention

Pages 217-231
Fariba Askariyan; Behzad Akbarzadeh

15.

Challenges of Sports Tourism Development in Aras Free Zone Considering the Opinions of the Managers and Experts

Pages 233-244
Yoosef Yavari; Fariba Askarian; Mohammad Kheiri


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