- Afroozeh, M. S. (2013). Design of Social Responsibility Societies Patterns, Ph.D., Kharazmi University [Persian].
- Amiri, M., Norouzi Seyed Hosseini, R., & Azadan, M. (2016). Income on Qualitative Research Method in Sport Management, University Press, Tehran [Persian].
- Azmi, M. K., & Mohammadi, S. (2015). Introduction to New Sports Marketing (Benevolent Sports Marketing, Case Study of Gymnastics Board of Kurdistan Province). National Conference on Technology Achievements in Physical Education and Sport Sciences of Iran [Persian].
- Beirame, L. (2017). The Effect of Green Marketing Mix on Oral-to-Mouth Advertising Through the Intermediary of Brand Loyalty in Swimming Pools in Rasht. Master's thesis of Guilan University [Persian].
- Cutler, P., & Claire, Q. (2013). Marketing Management, Translation: Mehdi Amir Jafari, Nas Publisher, Tehran, First Edition [Persian].
- Ebrahimi, A., & Rudani, A. (2009). The role of ethical marketing in consumer purchasing behavior. ournal of Ethics in Science and Technology, 4(1 & 2), 29-39 [Persian].
- Ebrahimi Nejad, M., & Shul, A. (2012). Investigating the relationship between business ethics and customer orientation (Case study: Almas Desert Tile Company). Management Research in Iran, 16(2), 19-33 [Persian].
- Habibi Saravi, K., & Senai Mohamma., Z. L. (2016). he Effect of Green Marketing on Buying Sports Customers in Sari, The First National Symposium on Sport Management, Tehran, Iran [Persian].
- Haji Lu, R., & Sheikh Ali Zadeh, M. (2017). Relationship between ethical sales behavior and loyalty of customers in sport stores in Tabriz, 10th International Congress of Physical Education and Sport Sciences, Tehran [Persian].
- Hosseini Harandi, S. M. (2014). Ethics in Sports Management, Qom, Ghods Publications, First Edition [Persian].
- Hosseini, M. H., & Mulla'i, E. (2009). Ethics and International Marketing
- Iranian Rubber Industry Journal, 53, 105-115 [Persian].
- Izadi, B., Moradi Hezare, R., & Abdollahi, S. (2017). An Analysis of Relationship Between Ethics in Bodybuilding Clubs and Athletes' attitudes. Journal of Ethics in Science and Technology, 12(2), 95-104 [Persian].
- Kashehr, S., Ghasemi, H., & Tojari, F. (2013). Sports Marketing Management. Science and Motion Publishing, Second Edition [Persian].
- Lajevardi, N. S. (2012). The study of ethical indicators in marketing based on marketing mix model, master's thesis, higher education institution [Persian].
- Mahmoudi, A., Kashkar, S., M, S., & Islami, A. (2015). The Relationship Between Professional Ethics of Sports Equipment Vendors and the Formation of Sustainable Relationships Between Customer and Seller. New Approaches to Sport Management, 3(10), 21-33 [Persian].
- Pudineh Hajipour, H., Poursfar Talbandani, E., & Bagheri, Y. (2017). The Effect of Green Marketing Mix on Buying Sports Products (Case Study: Customers at Sports Goods Supply Shops in Tehran). Sports Management Journal, 9(3), 565-578 [Persian].
- Qasemi, S. (2014). Assessing the effect of ethics in the marketing mix of services on brand equity, Case Study: Iran Insurance Company, Master's thesis [Persian].
- Qavami, S. (2007). Investigating the relationship between ethical values of companies and the ethical decision-making process of their vendors. Master's Thesis, Al-Zahra University [Persian].
- Radi, I., Sadeghi Boroujerdi, S., & Izadi, B. (2016). The Relationship Between Knowledge and Attitudes of Audiences to Hidden Marketing in the Iranian Football League. sports Management Studies, 8(40), 79-96 [Persian].
- Ragheb, S. (2009). Investigating the Consequences of Engagement to Ethics Marketing in International Business, Master's Degree, University of Tehran Management Knowledge [Persian].
- Rahimi, A. H., & Sharifian, I. (2016). The study of ethical standards by sporting goods retailers based on the marketing mix, the first national conference on the development of sport science in the field of health, prevention and heroism, Qazvin, Imam Khomeini International University [Persian].
- Reyhani, M. (2015). Designing the Competitive Advantage Model of Sporting Industries, Ph.D., Guilan University [Persian].
- Rezaei, H., & Mohammad Shafiei, M. (2009). A Review of Marketing Ages with a New Approach to Marketing Ethics. Journal of Business Reviews, 34, 19-27 [Persian].
- Safari, M., Soleimani, M., & Ghobadinia, H. (2017). A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon. Scientific Journal Management System, 9(18), 43-60 [Persian].
- Saffari, M. (2012). Designing the Universal Sports Society of Iran, Ph.D. Tarbiat Modares University (persian).
- Scientific, M. (2008). Ethics in business. Tehran, Printing and Publishing Company, First Printing [Persian].
- Tojari, F., Zarei, A., & Mirafahl Nasiri, R. (2017). The role of ethics (idealism) in the behavior of sports consumers. Journal of Ethics in Science and Technology, 12(3), 152-157 [Persian].
- Zakirian A., J., A. (2015). In examining the effect of green marketing on the behavior of consumer goods consumers. Third Conference on Sports Events Management, Payame Noor University [Persian].
- Abela, A. V. (2014). Appealing to the imagination: Effective and ethical marketing of religion. Journal of Business Research, 67(2), 50-58.
- Batory, S. S., Neese, W., & Batory, A. H. (2005). Ethical marketing practices: An Investigation of antecedents, innovativeness and business performance. Journal of American Academy of Business, 6(2), 135-142.
- Bjelica, D., Gardašević, J., Vasiljević, I., & Popović, S. (2016). Ethical dilemmas of sport advertising. Sport Mont, 14(3), 41-43.
- De Waegeneer, E., Devisch, I., & Willem, A. (2017). Ethical codes in sports organizations: An empirical study on determinants of effectiveness. Ethics & Behavior, 27(4), 261-282.
- De Waegeneer, E., Van De Sompele, J., & Willem, A. (2016). Ethical codes in sports organizations: Classification framework, content analysis, and the influence of content on code effectiveness. Journal of business ethics, 136(3), 587-598.
- Durif, F., Graf, R., Chaut, M., Ducharme, R., & Elbakkalı, A. (2009). Do ethics have a place in marketing? An overview of the last 20 years. Innovative Marketing, 5(1), 6-15.
- Hasan, Z., & Ali, N. A. (2015). The impact of green marketing strategy on the firm's performance in Malaysia. Procedia-Social and Behavioral Sciences, 172, 463-470.
- Carrigan، M.; Marino، S. and Szmigin، I. (2005). Ethics and international marketing. Journal of international Marketing Review, 22(2), 38-50.
- Irwin, J. R. (1999). Introduction to the special issue on ethical trade‐offs in consumer decision making. Journal of Consumer Psychology, 8(3), 211-213.
- Kincaid, C. S., Baloglu, S., & Corsun, D. (2008). Modeling ethics: The impact of management actions on restaurant workers’ ethical optimism. International Journal of hospitality management, 27(3), 470-477.
- Labbai, M. M. (2007). Social responsibility and ethics in marketing.
- Outram, S. M., & Stewart, B. (2015). Should nutritional supplements and sports drinks companies sponsor sport? A short review of the ethical concerns. Journal of medical ethics, 41(6), 447-450.
- Shaw, D., Shiu, E., & Clarke, I. (2000). The impact of Ethics in consumer choice: a multivariate modeling case study. ANZMAC Visionary Marketing for the 21st Century: Facing the Challenge.
|
