- ایرامنش، سید محمد (1380)، نگاهی به مقالات ارائه شده به دیبرخانه دومین همایش صنعت تبلیغات. (صص: 55 تا52)
- زارع ، مسعود (1392، 6 آبان). مزایای سرمایه گذاری در صنعت ورزش. روزنامه دنیای اقتصاد، شماره ۳۰۵۰، ص 5.
- زیمن، سرجیو ( 1384 ). تبلیغاتی که ما می شناسیم به آخر خط رسیده است. ترجمة منیژه شیخ جوادی ، تهران: انتشارات سیته، صص 96-66.
- سپهوند، سارا(1394، 29 بهمن). تبلیغات در میادین ورزشی. بازیابی شده در 12/9/1395، از لینک: gl/dsiu9s
- کاتلر، فیلیپ؛ آر مسترانگ، گری(1387). اصول بازاریابی جلد اول، ترجمه علی پارسیان، نشر جهان نو ص 52.
- مالتز، ماکسول(1386). روانشناسی تصویر ذهنی: سایکوسیبرنتیک، علم کنترل ذهن
؛ مترجم:مهدی قراچهداغی -انتشارات شباهنگ – ص 18.
- Abdussalam, P. K., Johnson, B.,(2017). International Journal of Management Studies, Vol-IV, Special Issue-, September 2017.pp. 33-54.
- Ahmed, R R., Seedani, S K. Ahuja, M K., Paryani S K.(2015). Impact of Celebrity Endorsement on Consumer Buying Behavior. Article in SSRN Electronic Journal- September 2015. https://www.researchgate.net/publication/282211655.
- Andrew, Cave. (2015). Discover the potential of sport: a £20 billion industry. http://www.telegraph.co.uk/investing/business-of-sport/potential-of-sport-20billion-industry.
- Baker, M J, Churchill Jr, G, A. (1997). The impact of physically attractive models on advertising evaluations. Journal of Marketing research. pp: 538-555.
- Ching, K., Derdenger, T. & Srinivasan, K. (2011). 'Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sales of Nike Golf Balls, (June 10), pp. 1-53.
- Erdogan, B. Z. (1999). Celebrity endorsement: a literature review. Journal of Marketing Management, 15(4), 291-314.
- Erdogan, B. Z., Baker, M. J., & Tagg, S. (2001). Selecting celebrity endorsers: the practitioner’s perspective. Journal of Advertising Research, 41 (3), 39-48.
- Ermec Sertoglu, A., Catli, O., Korkmaz, S. (2014). Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey. International Review of Management and Marketing, Vol. 4, No. 1, 2014, pp.66-77, ISSN: 2146-4405, www.econjournals.com
- Friedman, H.H. and Friedman, L. (1979). Endorser effectiveness by product type, Journal of Advertising Research, 19 (5) 63-71.
- Gan, W. (2006). Effectiveness of celebrity endorsement advertising in chinese marketplace, Adissertation presented in part consideration for the degree of MA Marketing, p. 18, Available: edissertations.nottingham.ac.uk/225/1/06MAlixwg1.pdf.
- Gladden, J. M., Milne, G., & Sutton, W. (1998). A conceptual framework for assessing brand equity in Division I college athletics. Journal of Sport Management, 12, 1–19.
- Ivan A.Guitart., Jorge Gonzalez., Stefan Stremersch(2018). Full Length ArticleAdvertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity. International Journal of Research in Marketing. IJRM-01251; No of Pages 19.36.
- Kamins, M., A. (1990). An investigation into the “Match-Up” hypothesis in celebrity advertising: When beauty may be only skin deep. Journal of Advertising, 19(1), 4 .13.
- Kamins, M. A., & Gupta, K. (1994). Congruence between spokesperson and product type: A matchup hypothesis perspective. Journal Psychology & Marketing, 11(6), 569-586.
- Krishna, G. K., Kizhakanveatil, B. P., Subhash, K. K., Feng Chen, R., Chang, L.C. (2017). Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa, IIM Kozhikode Society & Management Review, Volume: 7 issue: 1, pages: 45-58.
- Maddux, J. E., & Rogers, R. W. (1980). Effects of source expertness, physical attractiveness, and supporting arguments on persuasion: A case of brains over beauty. Journal of Personality and Social Psychology, 39(2), 235.
- McCracken, G. (1989). Who is the celebrity endorser? cultural foundations of the endorsement process. Journal of Consumer Research, 16(3), 310-321. http://dx.doi.org/10.1086/209217
- Mowen, J. C., & Minor, M(1998). Consumer behavior. 5th Edition.pp 56-59.
- Mazlan, S., Mat Dom, S., Suhaila binti Ramli, H., Lim Li Chin, A.,Tze Fern, T. (2016). Determinants of the effectiveness of celebrity endorsement in advertisement. The Journal of Developing Areas, Volume 50, Number 5, 2016 (Special Issue) 525-535.
- Muda, M., Musaa, R., Mohamed, R. N., & Borhan, H. (2014). Celebrity entrepreneur endorsement and advertising effectiveness. Procedia-Social and Behavioral Sciences, 130, 11-20. http://dx.doi.org/10.1016/j.sbspro.2014.04.002.
- Mukherjee, D. (2009). Impact of celebrity endorsement on brand image, Social Science Electronic Publishing, August (6), pp. 2-35, Available: http://ssrn.com/abstract=1444814.
- Ndlela, T, Chuchu,T. (2016), Celebrity Endorsement Advertising: Brand Awareness, Brand Recall, Brand Loyalty as Antecedence of South African Young Consumers’ Purchase Behaviour. Journal of Economics and Behavioral Studies (ISSN: 2220-6140), Vol. 8, No. 2, pp. 79-90.
- Ohanian, Roobina. (1990). Construction and Validation of a Scale Measure Celebrity Endorsers Perceived Expertise, Trustworthiness, and Attractiveness,” Journal of Advertising, 19, 39-52.
- Pornpitakpan, Chanthika, (2004). The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention. Journal of International Consumer Marketing, 16(2), 55-74.
- Priyankara, R,. Sudath, Weerasiri, Dissanayaka, R,. Jinadasa, M. (2017). Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes. Management Studies, Mar.-Apr. 2017, Vol. 5, No. 2, 128-148, https://www.researchgate.net/publication/308966801.
- Roy, S., Jain, V., & Rana, P. (2013). The moderating role of consumer personality and source credibility in celebrity endorsements. Asia-Pacific Journal of Business Administration, Vol. 5, No. 1, pp: 72 – 88.
- Jin, Seunga Venus. (2017).“Celebrity 2.0 and Beyond!”Effects of Facebook Profile Sources on Social Networking Advertising, Computers in Human Behavior (2017), Volume 79 Issue C, February 2018. Pages 154-168
Pages 154-168Sereno, K R. Hawkins, G J. (1967). the Effects of Variations in Speaker's Nonfluency Upon Audience Ratings of Attitude Toward the Speech Topic and Speakers' Credibility," Speech Monographs, 34, 58-64.
- Tijjani, D (2016). Determinant Factors of Celebrity Endorsement on Consumer Purchase Intention: A Study on Universities Generation Y. Australasian Journal of Business, Social Science and Information Technology Volume 2, Issue 2.
- (2016). Sports industry, next gold mine of Chinese economy http://europe.chinadaily.com.cn/business/2016-04/02/content_24253919.htm
- Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12, 341-352. http://dx.doi.org/10.1300/J047v06n04_05.
|