- Ø Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3), 102-120.
- Ø Alavai, S. M., & Najafi Siahroodi, M. (2014). Brand loyalty role between Brand love and Brand advocacy (A case study: Malavan Anzali sport brand). Applied Research of Sport Management, 3(9), 23-36. [Persian].
- Ø Balochi, H., Hasangholi Pour, T., Maleki Min Bashe Razgah, M., & Siah Sarani kojori, M. A. (2015). The Effect of Brand Trust and Brand Identity on Brand Evangelism. Scientific Journal Management System, 7(14), 77-98. [Persian].
- Ø Becerra, E. P., & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product & Brand Management, 22(5/6), 371-383.
- Ø Becerra, E. P., & Korgaonkar, P. (2011). Effects of trust beliefs on consumers’ online intentions. European Journal of Marketing, 45(6), 936-962.
- Ø Cayolla, R., & Loureiro, S. M. C. (2014). Fans club brand relationship: football passion. Business and Globalisation, 12(1), 82-97.
- Ø Chaudhuri, A., & Holbrook, M. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93.
- Ø Chin, W. W. (1998). The partial least squares approh to structural equation modeling. New Jersey: IL: Mahwah.
- Ø Collins, N., Glabe, H., Mizerski, D., & Murphy, J. (2015). Identifying customer evangelists. Review of Marketing Research, 12, 175-206.
- Ø Doss, S. K. (2014). Spreading the word: toward an understanding of brand evangelism. Journal of Management and Marketing Research, 14, 1-16.
- Ø Dwyer, B., Greenhalgh, G. P., & Lecrom, C. W. (2015). Exploring Fan Behavior: Developing a Scale to Measure Sport eFANgelism. Journal of Sport Management, 29(6), 642 -656.
- Ø Esfidani, M., Ashkani, M., & Abasi, A. (2016). Influence of Consumer Brand Relationship on Brand Evangelism. Journal of Business Management Perspective, 15(3), 159-175. [Persian].
- Ø Gladden, J. M., & Funk, D. C. (2001). Understanding brand loyalty in professional sport: Examining the link between brand associations and brand loyalty. International Journal of Sports Marketing and Sponsorship, 3(2), 67-94.
- Ø Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer - opinion platforms: what motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38-52.
- Ø Jaberi, A., Assadi, H., Mazloomi Soveini, F., & KhazaeiPool, J. (2016). The Effects of Team Brand Identity Dimensions on Team Loyalty among Fans of Football Pro League in Iran. Sport Management and Development, 5(1), 1-18. [Persian].
- Ø Jaberi, A., Soltan Hosseini, M., Nederian, M., & khazaeipool, J. (2014). Providing a model for developing football teams’ brand loyalty of pro league in IRAN by applying SEM. Journal of Sport Management, 6(3), 475-492. [Persian].
- Ø Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: a partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13(2), 103-123.
- Ø Mahony, D. F., Madrigal, R., & Howard, D. (2000). Using the PsychologicalCommitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty. SportMarketing Quarterly, 9(1), 15-25.
- Ø Marticotte, F., Arcand, M., & Baudry, D. (2016). The impact of brand evangelism on oppositional referrals towards a rival brand. Journal of Product & Brand Management, 25(6), 538-549.
- Ø Martínez, P., & Rodríguez del Bosque, I. (2015). Exploring the Antecedents of Hotel Customer Loyalty: A Social Identity Perspective. Journal of Hospitality Marketing & Management, 24(1), 1-23.
- Ø Massa, F. G., Helms, W. S., Voronov, M., & Wang, L. (2017). Emotions Uncorked: Inspiring Evangelism for the Emerging Practice of Cool-Climate Winemaking in Ontario. ACAD mange, 60(2), 461-499.
- Matzler, K., Pichler, E. A., & Hemetsberger, A. (2007). Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism. American Marketing Association, 18, 25-32.
- McConnell, B., & Huba, J. (2003). Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce. Chicaco: IL: Dearborn.
- Ø Meller, J. J., Hansan, T. (2006). An Empirical Examination of Brand Loyalty. Journal of product & Brand Management, 15(7), 442-449.
- Ø Moharamzadeh, M., & Akbari, R. (2013). Brand loyalty of customers and strengthen the relationship between professional football and volleyball league sports in Iran. Applied Research of Sport Management, 1(4), 71-78. [Persian].
- Ø Naghdi, Y., Kaghazian, S., & Afsharpey, A. (2013). Analysis of the Economic factors Affecting Income of Football Clubs (Selected World Clubs). Scientific Journal Management System, 2(1), 21-43. [Persian].
- Ø Popp, B., & Woratschek, H. (2017). Consumer-brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. Journal of Brand Management, 24(3), 250-270.
- Ø Power, J., Whelan, S., & Davies, G. (2008). The attractiveness and connectedness of ruthless brands: the role of trust. European Journal of Marketing, 42(5/6), 586-602.
- Ø Rahimnia, F., Kaffashpor, A., & Feiz Mohammadi, S. (2014). Investigating the impact of brand distinctiveness and prestige on customer brand loyalty through customer-brand identification (Case of: Customers of Toyota dealers). New Marketing Research Journal, 4(3), 1-16. [Persian].
- Ø Richardson, B. (2004). New consumers and football fandom: The role of social habit in consumer behavior. Irish Journal of Management, 25(1), 88-100.
- Ø Riorini, S. V., & Widayati, C. C. (2015). Brand Relationship and Its Effect towards Brand Evangelism to Banking Service. International Research Journal of Business Studies, 8(1), 33-45.
- Ø Sajadi, S. N., Khabiri, M. & Alizadeh, A. (2013). The factors influencing fan’s loyalty toward the most popular teams brand in Iran’s professional football league Sport Management Review, 5(18), 81-100. [Persian].
- Ø Scarpi, D. (2010). Does size matter? An examinationofsmall and large web-based brand communities. Journal of Interactive Marketing, 24(1), 14-21.
- Ø Shaari, H., & Ahmad, I. S. (2016). Brand Evangelism among Online Brand Community Members. International Review of Management and Business Research, 5(1), 80-88.
- Ø Soltan Hoseini, M., Nasr Isfahani, D. & Javani, V. (2013). Determination of Important Difference of Fan’s Brand Loyalty on Based of Demographic Traits of Fans in the Iranian Football Super League. Sport Management Review, 5(18), 33-50. [Persian].
- Ø Stokburger-Sauer, N., Ratneshwar, S., & Sen, S. (2012). Drivers of consumerbrand identification. International Journal of Research in Marketing, 29(4), 406-418.
- Ø Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M., & Lauro, C. (2005). PLS path modeling, Computational Statistics and Data Analysis. 48(1), 159-205.
- Ø Thompson, S. A. S., R. K. (2008). Brand communities and new product adoption: the influence and limits of oppositional loyalty. Journal of Marketing, 72(6), 65-80.
- Ø Wann, D. L., & Schrader, M. (2000). Controllability and stability in the self serving attributions of sport spectators. Journal of Social psychology, 140(2), 160-168.
- Ø Wetzels, M., Odekerken, S. G., & Van, O. C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and Empirical Illustration. MIS Quarterly, 33(1), 177-195.
- Ø Yeh, C. H., Wang, Y. S., & Yieh, K. (2016). predicting smart phone brand loyalty: Consumer value and consumer-brand identification perspectives. International Journal of Information Management, 36, 245-257.
|