- Jafari, P., Ali esmaeeli, A (2012). Factors Affecting Preschool Students' Selection of Islamic Azad University, Journal of Iranian Higher Education, 5(1): 187-210. (Persian)
- Ø Motahhari Nejad, H & Ahmadi Deh Ghotbaddini, M (2014). Effective factors on student loyalty: a relationship marketing approach, Quarterly Journal of Research and Planning in Higher Education, 20(3): 121-140. (Persian)
- Ø Beyrami Eigder, J., Abbasian, A & Hatami, S (2016). Design of Brand Social Identity on Reputation of Club Fans, Sport Management Studies, 8(35): 83-96. (Persian)
- Ø Esmaeil Pour, R., Akbari, M & Masoudi Far, M (2017). Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang, Journal of Business Administration Researches, 9(18): 83-106. (Persian)
- Ø Najm Roshan, S., nasrollahi, Z & tabatabaee nasab, S.M (2012). Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry, Journal of Business Administration Researches, 3(6): 75-104. (Persian)
- Ø Khosravi, KH & Ahmadi, K (2016). Investigating the relationship between company reputation and life insurance purchase intentions. Seminar on Life Insurance Development, 1-10. (Persian)
- Ø Ghobadi Yeganeh, A & Zardoshtian. Sh (2018). The Effect of Quotient Reputation with Customers' Expectations Sport Clubs, Sport Management Studies, 10(47), 167-84. (Persian)
- Ø Mallaei. M (2017). The Effect of Service Quality on Reputation of Faculties and Obtaining the Rank of Physical Education and Sport Science Faculty (Case Study: University of Guilan), Research on Educational Sport, 5(13): 135-54. (Persian)
- Ø Mohammadipur zarandi, H., Amir kabiri, A & Kajuri, H.R (2017). Determining the Relationship between Organizational Reputation and Citizens' Behavioral Intentions (Case Study:Shahr Bank Clients), Journal of Urban Economics and Management, 5(4): 99-111. (Persian)
- Ø Ghofrani, M (2015). The Relationship between Social Responsibility and Reputation in Gym Clubs of Sistan and Baluchestan, Sport management and development, 4(2): 71-81. (Persian)
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- Ø Alves, H (2010). Perceived value index in higher education, Innovative Marketing, 6(2): 33-42.
- Ø Chao, Ch., & Esanghbedo, M.O (2018). Evaluating University Reputation Based on Integral Linear Programming with Grey Possibility, Mathematical Problems in Engineering, 17. https://doi.org/10.1155/2018/5484326.
- Ø Cherchiello, P (2011). Statistical models to measure corporate reputation, The International Conference: Innovation and Society 2011, Statistical Methods forthe Evaluation of Services, Journal of applied quantitative methods, 6(4).
- Ø Dowling, G (1988). Measuring Corporate Images: A Review of Alternative Approaches, Journal of Business Research, 1(17): 27-34.
- Ø Durkin, M., & McKenna, S (2011). Informing the marketing of higher education to younger people, Irish Marketing Review, 21(1 &2): 41-48.
- Ø Fang, L.H (2005). Investment Bank Reputation and the Price and Quality of Underwriting Services, The Journal Of Finance, 60(6): 2729-2761.
- Ø Feldman, P., Bahamonde, R., & Bellido, I (2014). A new approach for measuring corporate reputation, RAE, São Paulo, 1(54): 53-66.
- Ø Feldner S., & Berg, k (2014). How Corporations Manage Industry and Consumer Expectations via the CSR Report, Public Relations Journal, 8(3):1-26.
- Ø Ferris, G.R., Perrewé, P.L., Daniels, S.R., Lawong, D., & Holmes, J.J (2017). Social Influence and Politics in Organizational Research: What We Know and What We Need to Know, Journal of Leadership & Organizational Studies, 24(1): 5-19.
- Ø Foroudi, P., Jim, Z., & Gupta, S (2016). Influence of innovation and loyalty, Journal of business research. Available at: http://www. slideshare.net/panteagraph/influence-of-innovation-capability-and-customerexperience (Accessed on lion).
- Ø Gajic, J (2012). Importance of marketing mix in higher education institutions, Singidunum Journal of Applied Sciences, 9(1): 29 -41.
- Ø Hong, Y., Shin, D., & Kim, J (2016). High/ low reputation companies? Dialogic communication Activities and semantic networks on Facebook: A comparative study, Journal of Technological forecasting and social change, 24: 1-12.
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- Ø Mishina, Y., Block, E.S., & Mannor, M.J (2012). The path dependence of organizational reputation: How social judgment influences assessments of capability and character, Strategic Management Journal, 33: 459–477.
- Ø Ressler, M.J (2010). An Examination of Belief and Attitude Based Reputation and its Impact on Behavioral Consequences. Nova Southeastern University, Doctoral Dissertation, Doctor of Business Administration, 20-25.
- Ø Shamma, H.M (2012). Toward a comprehensive understanding of corporate reputation: Concept, measurement and implications, International Journal of Business and Management, 7(16): 151–169.
- Ø SiaKee, M.J (2010). Institutional Factors Influencing Students’ College Choice Decision in Malaysia: A Conceptual Framework, International Journal of Business and Social Science, 1: 55.
- Ø Walsh, G., Walsh, G., Schaarschmidt, M., Schaarschmidt, M., Ivens, S., & Ivens, S (2017). Effects of customer-based corporate reputation on perceived risk and relational outcomes: empirical evidence from gender moderation in fashion retailing, Journal of Product & Brand Management, 26(3): 227-238.
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