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- Ø Bae, S., & Miller, J. (2009). Consumer Decision-Making Styles For Sport Apparel: Gender Comparisons Between College Consumers. Journal of Research, 4(1), 40–45.
- Ø Hoonsopon, D., & Puriwat, W. (2016). The effect of reference groups on purchase intention: Evidence in distinct types of shoppers and product involvement. Australasian Marketing Journal, 24(2), 157–164.
- Ø Jin, R. & Punpanich, W. (2011). Influence of gender difference in reference group on Smartphone users purchasing decision-making process, Thesis of doctoral dissertation.
- Ø Kadioghlo, C., Sahin, A. & Dogrul, U. (2017). Adolescent influence on family purchasing decisions, Eurasian Journal of Bussiness and management, 5(2), 29-37.
- Ø Keshgar,S. Ghasemi,H. & Tojari, F. (1390). Sport marketing management, movement and science publishing. (Persian)
- Ø Kotler, P., & Armstrong, G. (2009). Principles of Marketing. Pearson Education. Thirteenth Edition. New Jersey.
- Ø Kumar, H., Franklin, S. & Senith, S. (2014). A study on factors influencing consumer buying in cosmetic products, International Journal of Scientific and Research Publications, 4(9), 225-231.
- Ø Kumar, R. (2014). Impact of Demographic Factors on Consumer Behaviour – A Consumer Behaviour Survey in Himachal Pradesh, Global Journal of Enterprise Information System, (6), 3-13.
- Ø Laroche, M., Sadd, G., Cleveland, M., & Browne, E. (2000). Gender differences in information search strategies for a Christmas gift. The Journal of Consumer Marketing, 17(6), 500-524.
- Ø Latif, M., Akhtar, N., Ain, Q., Siddiqi, U. & Ashraf, A. (2016). Impact of a Brand Equity on Consumer Purchase Decision in L’Oreal Skincare Products, International Review of Management and Bussiness Research, 5(3), 808-816.
- Ø Martin, C. A., Bush, A. J. (2000). Do Role Models Influence Teenagers Purchase Decisions and Behaviour?. Journal of Consumer Marketing, 17(5), 441-454.
- Ø Mohammadpoori, M., Tojari, F. & Esmaeeli, M. (2015). Investigating differenced between functions of brand association among consumers of sport bicycles according to demographic features. Indian Journal of Fundamental and Applied Life Sciences, 5(S2), 2449-2459.
- Ø Mourali, M., Laroche, M., & Pons, F. (2005). Individualistic orientation and consumer susceptibility to interpersonal influence. Journal of Services Marketing, 19 (3), 164-173.
- Ø Nagarkoti, B. (2009). Factors influencing consumer behavior of Smartphon users, Degree Thesis, International Bussiness.
- Ø Rehman,A. & Jamil, S. (2016). Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions. International Review of Management and Marketing, 6(2), 376-382.
- Ø Reza.S. & Valeecha. S. (2013). Influence of Social Reference Groups on Automobile Buying Decision – Research on Young Executives, World Review of Business Research. 3(4), 197 – 210.
- Ø Sedigh Sarvestani,R. & Hashemi, S.Z. (1381).reference groups in sociology and social psychology with emphasis on Merton and Festinger’s theories. Social science article, no.20,pp:149-167. (Persian)
- Ø Solomon, M. R., Bamossy, G., Askegaard, S., & Hogg, M. K. (2010). Consumer Behaviour, a European perspective. Essex: Pearson Education.
- Ø Suganya. S. & Beena, J. M. (2017). A Study on factors influencing impulsive on buying behavior among woman in Thanjavur district, International Journal Of Applied Research, 3(1), 35-37.
- Ø Swarna, B. (2012). Impact of gender on consumer purchase behavior. Journal of commerce and management, 1 (9), 10-18.
- Ø Tamboli, S. (2008). Buying behavior, Master Thesis, University of Aarhus.
- Ø Tojari, F., Abodarda, Z. & Esmaeili, M. (2014). The Impact of Trust and Commitment to the Sport Consumption behaviors, Advances in Environmental Biology, 8(10), 1494-1498.
- Ø Vilčeková, L. & Sabo, M. (2013) The influence of demographic factors on attitudes toward brands and brand buying behavior of Slovak consumers, International Journal of Education and Research,1 (11), 18-28.
- Ø Vinzi, V. E. Trinchera, L. & Amato, S. (2010). PLS path modeling: from foundations to recent developments and open issues for model assessment and improvement. Handbook of Partial Least Squares, 47-82.
- Ø Yang, J., He, X., & Lee, H. (2007). Social reference group influence on mobile phone purchasing behaviour: a cross-nation comparative study. International Journal of Mobile Communications, 5(3), 319.
- Ø Yoo, S., Cho, K. M., & Chon, S. S. (2003). The effect of customer satisfaction or repurchases intention at golf practice ranges in South Korea. Korean Journal of Sport.
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