- Ø Almolana. B., E. M. M. (2010). Investigating the policy of limiting and developing family planning. . Dovom qurtely, 7(11), 109.
- Ø Aman, M. S. (2009). Sport for All and Elite Sport: Underlining Values and Aims for Government Involvement via Leisure Policy. Euoropean journal of Social Sciences, 9(4), 549–556.
- Ø Andreasen, A. R. (2002). Marketing social marketing in the social change marketplace. . Journal of Public Policy & Marketing, 21(1), 3-13.
- Ø Bellows, L. L. D., P. L., Anderson, J., & Kennedy, C. (2013). Effectiveness of a physical activity intervention for Head Start preschoolers: a randomized intervention study. . American journal of occupational therapy, 67(1), 28-36.
- Ø Chen, T. (2011). Using Hybrid MCDM Model for Enhancing the Participation of Teacher in Recreational Sports. Journal of Decision System, 20(1), 33-49.
- Ø Collins, M. F. (2010). Leisure Cards in England: An Unusual Combination of Commercial and Social Marketing? Social Marketing Quarterly, 17(2), 20-47.
- Ø Degraaf, D. G., Jordan, D. J., & DeGraaf, K. H. . (2010). Programming for Parks, Recreation, and Lesuire Services: A Servant Leadership Approach (3rd ed.). . State College, PA: Venture Publishing, Inc.
- Ø Deshpande, S., Berry, T. R., Faulkner, G. E., Latimer-Cheung, A. E., Rhodes, R. E., & Tremblay, M. S. . (2015). Comparing the Influence of Dynamic and Static Versions of Media in Evaluating Physical-Activity-Promotion Ads Social Marketing Quarterly, 21(3), 135-141.
- Ø DiGuiseppi, C. G., Thoreson, S. R., Clark, L., Goss, C. W., Marosits, M. J., Currie, D. W., & Lezotte, D. C. (2014). Church-based social marketing to motivate older adults to take balance classes for fall prevention: Cluster randomized controlled trial. . Preventive medicine, 67(1), 75-81.
- Ø Ehsani. M., S. M., Amiri. M., Kouzechian. M. . ((2013)). Desining of sports for all model in Iran. Sport management, 6(27), 87-107. [Persian]
- Ø Fujihira, H., Kubacki, K., Ronto, R., Pang, B., & Rundle-Thiele, S. (2015). Social Marketing Physical Activity Interventions Among Adults 60 Years and Older A Systematic Review. Social Marketing Quarterly, 21(4), 114-129. .
- Ø GHaripour. M., M. N., Asgari. S., Naderi. GH (2001). The prevalence of obesity and cardiovascular risk factors in Isfahan. The Journal of Qazvin University of Medical Sciences, 26(1), 53-64 [Persian]
- Ø Houlihan, B. (2005). Public Sector Sport Policy: Developing a Framework for Analysis. International Review for the Sociology of Sport, 40(2), 163-185.
- Ø Huhman, M., Bauman, A., & Bowles, H. R. (2008). Initial outcomes of the VERB campaign: Tweens’awareness and understanding of campaign messages. American Journal of Preventive Medicine, 34(1), 241–248.
- Ø Kamada, M., Kitayuguchi, J., Inoue, S., Ishikawa, Y., Nishiuchi, H., Okada, S., Shiwaku, K. (2013). A community-wide campaign to promote physical activity in middle-aged and elderly people: a cluster randomized controlled trial. International Journal of Behavioral Nutrition and Physical Activity, 10(1), 1.
- Ø Khodadhosseini. H., M. A. (2014). Investigating the effect of club clubs' credit on changing behavior of supporters with social marketing approach. Sport management, 6(4), 642-627. [Persian]
- Ø Kotler, P., Roberto, N., & Lee, N. (2002). Social marketing: Improving the quality of life: Sage. (2002). Social marketing: Improving the quality of life. Sage.
- Ø Kubacki, K., Rundle-Thiele, S., Lahtinen, V., & Parkinson, J. . ((2015). ). A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014). . Young Consumers, 16(2), 141-158.
- Ø Lefebvre, R. C. (2011). An integrative model for social marketing. Journal of Social Marketing, 1, 54–72.
- Ø Lefebvre, R. C., & Flora, J. A. . (1988). Social marketing and public health intervention. Health Education & Behavior, 15(3), 299-315.
- Ø M., A. (2013). Investigating the effect of individual motivations on knowledge sharing behavior with respect to the role of moderating values (Case study: Virtual Society of Idea of the City). M. A thesis, farabi campus of university of Tehran.
- Ø Maitland, C., Rosenburg, M., Shilton, T., Bauman, A., Giles-Corti, B., Henley, N., & Barnes, R. . (2010 ). Impact of Marketing Social marketing projects in introductory marketing courses. . Journal of Social Marketing, 2(1), 52-70.
- Ø Majzadeh. R., R. A., Shams. M., Shojaiezadeh. D., Montazeri. A. . (2010). Use of social marketing model to reduce hazardous driving behaviors in taxi drivers in Tehran. Journal of School of Public Health and Institute of Public Health Research,, 9(2), 21-40. [Persian]
- Ø Matsudo, V., Matsudo, S., Andrade, D., Araujo, T., Andrade, E., de Oliveira, L. C., & Braggion, G. . (2002). Promotion of physical activity in a developing country: The Agita Sa˜o Paulo experience. . Public HealthNutrition, 5(1), 253–261.
- Ø Milanovic´, Z., Pantelic´, S., Trajkovic´, N., Sporisˇ, G., Kostic´, R., & James, N. . (2013). Age-related decrease in Nutrition Education & Behavior. journaof social marketing, 39, 233–234.
- Ø organization., W. h. (2015). Prevalence of insufficient physical activity among adults Data by country. http://apps.who.int/gho/data/view.main.2463?lang=en.
- Ø Pettigrew, S. (2016). Pleasure: An under-utilised ‘P’in social marketing for healthy eating. . Appetite, 104(1), 60-69.
- Ø Purdy, C. H. (2011). Using the internet and social media to promote condom use in Turkey. . Reproductive Health.
- Ø Rezaiependari. H., K. N. (2013). Application of social marketing approach in the field of health: case study. . Journal of Health Education and Health Promotion, 2(2), 109-130. [Persian]
- Ø Richert, M. L., Webb, A. J., Morse, N. A., O'Toole, M. L., & Brownson, C. A. . (2007). Move More Diabetes Using Lay Health Educators to Support Physical Activity in a Community-Based Chronic Disease Self-Management Program. . The Diabetes Educator, 33(6), 179S-184S. .
- Ø Russell, C., & Oakland, M. J. (2007). Nutrition education for older adults: The chef Charles club. . Journal of nutrition education and behavior 9(4), 223-234.
- Ø Sapkota, S., Bowles, H. R., & Ham, S. A. . (2006). Adult Participation in Recommended Levels of Physical Activity: United States, 2001-2003. . Journal of American Medical Association, 295(1), 27-29.
- Ø Stead, M., Gordon, R., Angus, K., & McDermott, L. . ((2007). ). A systematic review of social marketing effectiveness. . Health education, 107(2), 126-191. .
- Ø Sui pheng, L. H. M., Kok. (1997). Formulating a strategic marketing mix for quantity surveyors. Marketing Intelligence & planning, 15(6), 273-280. .
- Ø Sun, F., Norman, I. J., & While, A. E. (2013). Physical activity in older people: A systematic review. BMC Public, Health, 6(13), 449.
- Ø Swinburn, B. A., Millar, L., Utter, J., Kremer, P., Moodie, M., Mavoa, H., Scragg, R. (2011). . (2011). The pacificobesity prevention in community's project: Project overview and methods. . Obesity Reviews, 2(12), 3–11.
- Ø Tan, E. J., Tanner, E. K., Seeman, T. E., Xue, Q.-L., Rebok, G. W., Frick, K. D., McGill, S. . (2010). Marketing public health through older adult volunteering: experience corps as a social marketing intervention. American journal of public health,, 100(4), 727-734. .
- Ø Weinreich Kline, N. (1999). Hands-on social marketing: . Thousand Oaks: Sage Publications.
|