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شناسایی و تحلیل خوشهای فرصتهای کارآفرینی و کسب و کار در حوزه ورزش و تفریحات فعال در استان لرستان | ||
| مدیریت و توسعه ورزش | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 11 مهر 1405 اصل مقاله (1.46 M) | ||
| نوع مقاله: مقاله پژوهشی Released under (CC BY-NC 4.0) license I Open Access I | ||
| شناسه دیجیتال (DOI): 10.22124/jsmd.2026.28757.2936 | ||
| نویسندگان | ||
| رضا حسین وند* 1؛ مرتضی دوستی2؛ سید محمد حسین رضوی2؛ سعید تابش3 | ||
| 1دکتری مدیریت ورزش، گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه مازندران. بابلسر، ایران | ||
| 2استاد مدیریت ورزش، گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه مازندران. بابلسر، ایران | ||
| 3دانشیار مدیریت ورزش، گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه مازندران. بابلسر، ایران | ||
| چکیده | ||
| هدف: هدف از پژوهش حاضر شناسایی و تحلیل خوشهای فرصتهای کارآفرینی و کسب و کار در حوزه ورزش و تفریحات فعال در استان لرستان بود. روششناسی: این پژوهش از نوع کیفی بود که از لحاظ هدف کاربردی و از نظر ماهیت و روش اکتشافی بود. جامعه هدف پژوهش شامل کلیه روسا و معاونین اداره میراث فرهنگی؛ گردشگران ورزشی، جوامع هدف، مدیران آژانسهای گردشگری و تورهای تفریحی، کارکنان اداره ورزش و جوانان، کارآفرینان ورزشی؛ پژوهشگران و اساتید فعال در حیطه کارآفرینی ورزشی بودند. نمونه آماری (15 نفر) بهصورت گلوله برفی انتخاب شد. جهت جمعآوری دادهها از مصاحبه نیمهساختاریافته و روش دلفی سه مرحلهای استفاده شد. در نهایت فرصتهای کارآفرینی و کسب و کار ورزشی و تفریحی از طریق سه کدگذاری باز، محوری و گزینشی دستهبندی شد. یافتهها: نتایج نشان داد فرصتهای کارآفرینی شامل عوامل محیطی (پتانسیلهای طبیعی و جغرافیایی، آبدرمانی و تندرست، اکوتوریسم و زیرساخت، ورزشهای آبی و ماجراجویانه)، فرایندهای توسعه گردشگری ورزشی تفریحی (پتانسیلهای زیرساختی همچون اقامتی و رفاهی و ورزشی و تفریحی) و پیامدهای آن (تجاری سازی این صنعت و مباحث کارآفرینی و اشتغالزایی و توسعه اقتصادی) بودند. نتیجهگیری: خلق فرصتهای کارآفرینی در گردشگری ورزشی-تفریحی، تابعی از تعامل سهگانهی اکوسیستم محیطی (شامل جاذبههای طبیعی، ژئوتوریسم و زیرساختهای تخصصی)، فرآیندهای توسعه صنعتی (مانند ایجاد زیرساختهای اقامتی، رفاهی و ورزشی یکپارچه) و بروندادهای اقتصادی-اجتماعی (نظیر تجاریسازی خدمات، توسعه کسبوکارهای محلی و افزایش شاخصهای اقتصادی منطقهای) است. | ||
| کلیدواژهها | ||
| کارآفرینی ورزشی؛ تنوع اقلیمی؛ نیروی انسانی؛ ورزش تفریحی؛ گردشگری ورزشی | ||
| مراجع | ||
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