تدوین الگوی توسعه بازاریابی در ورزش بانوان ایران

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Bahmani, F., Ehsani, M., Koozeh Chian, H., & Amiri, M. (2020). Designing the Marketing Model for Women's Professional Leagues with a Sustainable Competitive Advantage Approach. Sport Management Studies, 12(59), 17-36. [https://dx.doi.org/10.22089/smrj.2018.4847.1934] [In Persian]

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Beirami jeghanab, L., Karimi, J., & Hosseini, M. (2019). Brand Image with Emphasis on the Leading Factors of Sports Celebrities in Media Advertising. Communication Management in Sport Media, 7(2), 29-39. [https://dx.doi.org/10.30473/jsm.2019.46828.1330] [In Persian]

Da Silva, E.C., & Casas, A.L.L. (2017). Sports ecosystems: Assumptions for incorporating marketing strategies in sports clubs. The Marketing Review, 17(4), 409-426.      [http://dx.doi.org/10.1362/146934717X14909733966281]

Da Silva, E.C., & Las Casas, A. L. (2020). Key Elements of Sports Marketing Activities for Sports Events. International Journal of Business Administration, 11(1), 11-21.     [http://dx.doi.org/10.5430/ijba.v11n1p11]

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Ekmekci, R. (2013). New era sport sponsorship in Turkey. Journal of Business and Management Sciences, 1(1), 10-13. [Link]

Eydi, H., Bakhshi Chenari, A.R., & Fadaeii deh cheshmeh, M. (2019). The Role of the Media on the Attitude of Iranian Women toward the Participation of Muslim Women in the Olympic and World Championships. Communication Management in Sport Media, 7(1), 43-50.      [https://doi.org/10.30473/jsm.2019.42463.1278] [In Persian]

Eftekhari, O., Benar, N., Emami, M., & Mansor Sadeghi, M.(2017). Presenting a Measurement Model for Barriers to Development of Iran Women's Volleyball at the Macro, Middle and Micro Levels. Sport Management Studies, 8(40) 40-60. [https://doi.org/10.22089/smrj.2017.904]

Fatehi, B., Sajadi, S.N., Hamidi, M., & Zendehdel Nobari, B. (2017). The Ranking of Iran Basketball Premier League Teams according to ‘4P’by Promethee Method. Journal of Sport Management, 9(2), 191-211. [https://doi.org/10.22059/jsm.2017.24936] [In Persian]

Fink, J.S. (2015). Female athletes, women's sport, and the sport media commercial complex: Have we really “come a long way, baby”? Sport Management Review, 18(3), 331-342.      [https://doi.org/10.1016/j.smr.2014.05.001]

Foster, G., O’Reilly, N., & Dávila, A. (2020). Sports business management: Decision making around the globe: Routledge. [https://doi.org/10.4324/9780429340536]

Freydoni, M., Kalateh seifari, M., & Razavi, S.M.H. (2020). Explaining and presenting a model of economic factors affecting the behavioral responses of football fans. Journal of Sport Management, 12(1), 101-120. [https://doi.org/10.22059/jsm.2019.256397.2066] [In Persian]

 Fereydoni, M., Kalate Seyfari, M., & Razavi, S.M.H. (2019). Designing a Model of the Effect of Marketing Mix and Brand Image on the Pleasure and Communication Commitment in Fans of Two Popular Teams of Tehran (Esteghlal and Persepolis). Sport Management, 11(3), 547-560. [https://doi.org/10.22059/jsm.2018.247235.1985] [In Persian]

Javani, V., & Alemi, M. (2025). Exploring the Challenges Faced by Muslim Women in International Sport Events: A Case Study of East Azerbaijan Female Athletes. Journal of Sport Management and Developmen, 14(2), 1-24. [https://doi.org/10.22124/JSMD.2024.25070.2822] [In Persian]

Golnabi, M., Hoseini, M., & Rezaii Soufi, M. (2018). Comparison Between The Views of Mass Media Officials And The Sport Officials Regarding Media Coverage Of Women Sports. Applied Research in Sport Management, 6(4), 72-82. [DOR:20.1001.1.23455551.1397.6.4.7.9] [In Persian]

Hwang, H., Yang, H., Williams, A.S., & Pedersen, P.M. (2020). A Gratification Model of Sport Team Mobile Application Usage. Sport Marketing Quarterly, 29(3), 163-176.      [http://doi.org/10.32731/smq.293.092020.01]

Keshkar, S., Addesa, F., & Sadeghi, A. (2021). The use of visual signs of sports and physical activity, as a promotional tool in Iranian and Turkish television series. Sports Marketing Studies, 1(4), 151-134. [https://www.doi.org/10.34785/j021.2020.763] [In Persian]

Koronios, K., Dimitropoulos, P., Travlos, A., Douvis, L., & Ratten, V. (2020). Online technologies and sports: A new era for sponsorship. The Journal of High Technology Management Research, 31(1), 1-10. [https://doi.org/10.1016/j.hitech.2020.100373]

Maleki, Z., Ramezaninejad, R., & Mallaei, M. (2020). The Survey the External Environmental Factors Affecting the Development of Women's Championship Sport. Research on Educational Sport, 19(2), 39-54. [https://doi.org/10.22089/res.2020.8436.1803] [In Persian]

Malm, C., Jakobsson, J., & Isaksson, A. (2019). Physical activity and sports—real health benefits: a review with insight into the public health of Sweden. Sports, 7(5), 127. [https://doi.org/10.3390/sports7050127]

Milovic, B., & Vojvodic, M. (2021). A framework for the development of international marketing in sport. Management & Marketing Journal, 19(1), 82-97. [https://doi.org/10.22089/smrj.2020.8539.2918]

Mittal, A., & Manavalan, A. (2017). The IPL model: sports marketing and product placement sponsorship. International Journal of HSSI, 6(2). 44-61.[Link]

Monazami, M., Alam, S., & Boushehri, N. (2011). The Identification of Effective Factors in the Development of Women's Physical Education and Sport in Islamic Republic of Iran. Journal of Sport Management, 3(10), 151-168. [Link] [In Persian]

Murodov, J.J. (2022). Women sports is a key link of physical culture. International Scientific Research Journal, 3(1), 364-371. [Link]

Mostafaei, J., & Kalateh Seifari, M. (2020). Paradigmatic model for female spectators' presence in football stadiums in Iran, 8(1), 9-39. [https://doi.org/10.22051/jwfs.2020.25216.2063] [In Persian]

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Nazari, S., Ramezaninejad, R., Goharrostami, H.R., & Rahmati, M.M. (2025). Analyzing the Dominant Approaches Women's Sports with an Emphasis on Gender Analysis. Journal of Sport Management and Developmen, 14(1), 71-94. [https://doi.org/10.22124/JSMD.2023.23886.2775] [In Persian]

Nurmatov, F., Jumaev, A., Mamatkulov, R., Sultanov, A., Yusupbaeva, A., Umaralieva, D., & Atabekov, F. (2021). Gender equality in sport: stages of women'S sport development in uzbekistan, Palarch’s, Journal of Archaeology of Egypt/Egyptology, 18(8), 1733-1747. [Link]

Pourgachi, S., Heidarinejad, S., Shetab Booshehri, S.N., & Khatibi, A. (2017). The Barriers to Promote Female Athletes in Khuzestan Premier League. Sport Management Studies, 9(42), 137-162. [https://doi.org/10.22089/smrj.2017.1988.1423] [In Persian]

Pourmarouf, R., & Afrouzeh, A. (2025). A Study on the Participation Levels of E-Sports Players in Physical Activities. Journal of Sport Management and Development, 14(1), 23-48. [https://doi.org/10.22124/JSMD.2025.28611.2931] [In Persian]

Reese, J., Shapiro, S., Drayer, J., Rascher, D., Alexander, J., & DeSchriver, T. (2014). Nobody Beats Our Price: Examining Current Pricing Theory and Strategy within the Sport Industry. Faculty Publications. 10. [Link]

Southall, R. M., Nagel, M.S., & LeGrande, D.J. (2005). Build It and They Will Come? The Women's United Soccer Association: A Collision of Exchange Theory and Strategic Philanthropy. Sport Marketing Quarterly, 14(3), 158-167. [Link]

Seyed Ameri, M.H., Bashiri, M., & Hadi, H. (2009). Investigating the barriers to attracting financial sponsors in the sports industry of East Azerbaijan province. Productivity Management, 10(3), 147-164. [https://www.doi.org/10.34785/j021.2021.562] [In Persian]

Shirvani, T., Esmaili, M., Ehsani, M., & Kozechian, H. (2017). Designing and Codification a Competencies Model for Sports Marketer Managers of Premier League Football of Iran. Sport Management Studies, 9(45), 133-154. [https://doi.org/10.22089/smrj.2018.3440.1674] [In Persian].

Southall, R.M., Nagel, M.S., & LeGrande, D.J. (2005). Build It and They Will Come? The Women's United Soccer Association: A Collision of Exchange Theory and Strategic Philanthropy. Sport Marketing Quarterly, 14(3),158-167. [Link]

Stavros, C., Pope, N.K.L., & Winzar, H. (2008). Relationship marketing in Australian professional sport: an extension of the Shani framework. Sport Marketing Quarterly, 17(3), 135-145. [Link]

Zare, M., Benar, N., & Hoseini, S.E. (2019). Designing marketing mix pattern of women’s futsal premier league by emphasizing on environmental factors and Porter’s general strategy. Sport Management and Development, 8(2), 176-189.  [https://doi.org/10.22124/JSMD.2019.3726] [In Persian]

Zarki, P., Sarifiyan, E., & Ghareman Tabrizi, K. (2015). Content Analysis of Online and High circulation Newspapers with Emphasis on the Coverage of Sports Development Master Plan Document Components. Applied Research in Sport Management, 3(3), 11-30. [DOR:20.1001.1.23455551.1393.3.3.1.6] [In Persian]

Sedky, D.,  Kortam, W.,  & AbouAish, E. (2022). The role of sports marketing inattracting audiences towards lesspopular sports. Journal of Humanities and Applied Social Sciences, 4(2),113-131. [https://doi.org/10.1108/JHASS-04-2020-0059]