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- Ø Rowley, J. (2005). The four Cs of customer loyalty. Marketing intelligence & planning, 23(6), 574-581.
- Ø Wang, Y., Lo, H.-P., & Hui, Y. V. (2003). The antecedents of service quality and product quality and their influences on bank reputation: evidence from the banking industry in China. Managing Service Quality: An International Journal, 13(1), 72-83.
- Ø Yang, B., Kim, Y., & Yoo, C. (2013). The integrated mobile advertising model: The effects of technology-and emotion-based evaluations. Journal of Business Research, 66(9), 1345-1352
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