بکارگیری هک رشد در صنعت ورزش : ارائه چارچوب مفهومی برای کسب وکارهای مجازی خدمات ورزشی

Alipour, S., Asghari Najib, M., Faiz, D., & Zarei, A. (2020). Developing a model of digital growth hacking strategies in the COVID-19 crisis in Iranian online markets (Case study: Baslam platform). Journal of Business Strategies, 17(16), 47-64. [https://doi.org/10.22070/cs.2021.14148.1077] [In Persian]

Alizadeh, S., Nobakht Ramezani, Z., & Majedi, N. (2023). Competitiveness and growth of small and medium-sized sports businesses. Journal of Sport Management and Development, 12(1), 158-176. [https://doi.org/10.22124/JSMD.2020.15024.2192] [In Persian]

Anuradha, A., & Sailaxmi, S. S. (2024). Growth hacking business analytical tools for small and medium enterprises. Journal of Business Analytics, 7(4), 292-317. [https://doi.org/10.1080/2573234X.2024.2387560]

Azadi, R., Askarian, F., Abdavi, F., & Ghasemi, H. (2026). A Model of the Impact of Social Media on the Development of Sports Businesses. Journal of Sport Management and Development, 14(3), 69-93. [https://doi:10.22124/JSMD.2023.22737.2717] [In Persian]

Azimi, M.R., Mandalizadeh, Z., & Zohreh-Vandian, K. (2023). Identifying Barriers to Launching Sports Startups and Proposing Solutions (Case Study: Hamedan Province). Journal of Sport Management and Development, 12(3), 144-169. [https://doi:10.22124/JSMD.2022.19627.2558] [In Persian]

Bargoni, A., Jabeen, F., Santoro, G., & Ferraris, A. (2024). Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions. International Marketing Review, 41(1), 74-106. [https://doi.org/10.1108/IMR-07-2022-0156]

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101. [https://doi.org/10.1191/1478088706qp063oa]

Bresciani, S., Giordino, D., & Troise, C. (2024). The “capitalism without capital era”: exploring intellectual capital impact on SMEs growth hacking capability. Journal of Intellectual Capital, 25(56), 1109-1132. [https://doi.org/10.1108/JIC-04-2024-0121]

Brinker, S. (2016). Hacking marketing: Agile practices to make marketing smarter, faster, and more innovative. John Wiley & Sons. [Link]

Cavallo, A., Cosenz, F., & Noto, G. (2024). Business model scaling and growth hacking in digital entrepreneurship. Journal of Small Business Management, 62(4), 2058-2085. [https://doi.org/10.1080/00472778.2023.2195463]

Coll, P., & Micó, J.L. (2019). Influencer Marketing in the Growth Hacking strategy of digital brands. Observatorio (OBS), 13(2). [Link]

Conway, T., & Hemphill, T. (2019). Growth hacking as an approach to producing growth amongst UK technology start-ups: an evaluation. Journal of Research in Marketing and Entrepreneurship, 21(2), 163-179. [https://doi.org/10.1108/JRME-12-2018-0065]

Cristofaro, M., Giardino, P.L., & Barboni, L. (2024). Growth hacking: A scientific approach for data-driven decision making. Journal of Business Research, 186, 115030. [https://doi.org/10.1016/j.jbusres.2024.115030]

Deakin, H., & Wakefield, K. (2014). Skype interviewing: Reflections of two PhD researchers. Qualitative Research, 14(5), 603–616. [https://doi.org/10.1177/1468794113488126]

Dehghanpouri, H. (2017). Analysis and Modeling of Business-Based Knowledge Management Maturity in Iranian Sports. [PhD Thesis, Urmia University, Faculty of Sport Sciences], Urmia: Iran. [Link] [In Persian]

dhiya, A. (2020). Growth Hacking for Dummies. John Wiley & Sons. [Link]

Fazlinejad, P., Heidari, A., Aghazadeh, H., & Mohammadian, A. (2026). Determinants of Startup Growth in Holding Companies: A Multilevel Systematic Review. Journal of Business Management, 18(2), 382-421. [doi:10.22059/jibm.2024.381868.4842] [In Persian]

Foggetti, C., Natalicchio, A., Ardito, L., & Albino, V. (2025). Opening the black box of Growth Hacking: Insights into the microfoundations of Lean Startup Capabilities. Journal of Business Research, 191, 115272. [https://doi.org/10.1016/j.jbusres.2025.115272]

Gassner, L. (2021). Growth Hacking–konsequent umsetzen. Springer Books. [Link]

Gholami, S. (2020). Developing a Growth Hacking Strategy Model in Startups in Tehran Province. [PhD [Thesis, Tehran Islamic Azad University of Medical Sciences], Tehran: Iran. [Link] [In Persian]

Hafezieh, N., Pollock, N., & Ryan, A. (2023). “Hacking marketing”: how do firms develop marketers' expertise and practices in a digital era?. Journal of Enterprise Information Management, 36(2), 655-679. [https://doi.org/10.1108/JEIM-12-2021-0530]

Hasheminejad, O. (2018). Strategic Marketing Design Based on Growth Hacking. [Master's Thesis. University of Tehran, Regional Campuses - Alborz Campus], Tehran: Iran. [Link] [In Persian]

Herttua, T., Jakob, E., Nave, S., Gupta, R., & Zylka, M.P. (2016). Growth hacking: exploring the meaning of an internet-born digital marketing buzzword. In Designing networks for innovation and improvisation (pp. 151-161). Springer, Cham. [Link]

Karimi, M., Majedi, N., Saffari, L., & Kalhor, H. (2023). Analyzing the challenges of developing virtual businesses in the field of sports services and providing suitable solutions. Political Sociology of Iran, 5(11), 5918-5932. [https://doi.org/10.30510/psi.2022.359762.3904] [In Persian]

Khodadadi, M (2020). Designing a digital marketing strategy based on growth hacking for online service provider startups. [PhD Thesis, Iran University of Science and Technology], Tehran: Iran. [Link] [In Persian]

Kim, Y.H., Nauright, J., & Suveatwatanakul, C. (2020). The rise of E-Sports and potential for Post-COVID continued growth. Sport in Society, 23(11), 1861-1871. [https://doi.org/10.1080/17430437.2020.1819695]

Miotk, A. (2018). Growth hacking—low cost marketing communication for small businesses. Marketing i Rynek, 24. [Link]  

Mirzazadeh, Z.S., Keshtidar, M., & Rahmanpour, A. (2021). Identifying and Prioritizing Factors Influencing the Startups of Sport Science Students in Iran Using Analytical Network process (ANP). Applied Research in Sport Management, 9(4), 71-90.[https://doi.org/10.30473/arsm.2021.7625] [In Persian]

Pirmohammadzadeh, Z. (2023). Providing a framework for classifying growth hacking techniques according to the purpose of advertising campaigns. [Master's thesis, Kharazmi University, Faculty of Management], Tehran: Iran. [Link] [In Persian]

Qoreishi, Gh.R. (2020). Identifying and ranking factors affecting financial support for sports startups in the country using analytical hierarchy process. [Master's thesis, Islamic Azad University, Meshkinshahr Branch, Department of Accounting and Management], Ardebil: Iran. [Link] [In Persian]

Rasouli, M., & Azadi, R. (2022). Developing a Model for the Development of Start-up Sports Businesses: with Emphasis on the Role of Cyberspace. Communication Management in Sport Media, 10(1), 1-16. [https://doi.org/10.30473/jsm.2022.61215.1574] [In Persian]

Ratten, V., & Thompson, A.J. (2020). Digital sport entrepreneurial ecosystems. Thunderbird International Business Review, 62(5), 565-578. [https://doi.org/10.1002/tie.22160]

Raziei, Sh. (2022). Presenting an interpretive structural model -of content growth hacking strategies, [Master's degree, Tehran University of Science and Culture, Faculty of Technology and Engineering], Tehran: Iran. [Link] [In Persian]

Rizvanović, B., Zutshi, A., Grilo, A., & Nodehi, T. (2023). Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing. Technological Forecasting and Social Change, 186, 122128. [https://doi.org/10.1016/j.techfore.2022.122128]

Roustaei, M., Tavakoli, M., & Torabi, A. (2026). Identifying the Key Success Factors of Growth Hacking in Successful Iranian Startups. Strategic Management Studies Quarterly, 24(2), 242-274. [https://doi.org/10.12345/smsq.2026.242704] [In Persian]

Santoro, G., Centraco, G., Christofi, M., & Ključnikov, A. (2026). Reframing growth hacking in resilient startups: the role of generative AI in experimentation, decision-making and learning. Management Decision, 1-21. [https://doi.org/10.1108/MD-10-2025-3305]

Santoro, G., Jabeen, F., Kliestik, T., & Bresciani, S. (2024). AI-powered growth hacking: benefits, challenges and pathways. Management Decision. [https://doi.org/10.1108/MD-10-2023-1964]

Sayari, S. Hashangholipoor Yasory, T. (2025). Development of a Growth Hacking Model for Startups in the Construction and Real Estate Industry (PropTech Sector) in Iran. Dynamic Management and Business Analysis, 3(2), 84-101. [https://doi.org/10.61838/dmbaj.3.2.6] [In Persian]

Shabani Naeem Sofiani, Atefeh (2018). Typology of startup growth hacking strategies within the framework of the growth hacking strategy funnel. [PhD thesis, Semnan University], Seman: Iran. [Link] [In Persian]

Shariatnejad, A., Mousavi, S.N., & Rezaeinejad, H. (2023). Designing an implementation model for growth hacking strategy for startups. Journal of Strategic Management Studies, 14(54), 173-193.  [https://doi.org/10.22034/smsj.2023.165683] [In Persian]

Taghavi Rafsanjani, E., Hakakzadeh, M., & Manouchehri Nejad, M. (2020). Developing strategies for the development of student startups in sports in the country. Business Management, 12(48), 39-53. [https://dorl.net/dor/20.1001.1.22520104.1399.12.48.3.4] [In Persian]

Talebi, M., nourbakhsh, P., Zarei, A., & Noorbakhsh, M. (2023). Designing a Model and Prioritizing the Factors Affecting the Formation of Sport Start-Ups. Sport Management Studies, 15(78), 17-46. [https://doi.org/10.22089/smrj.2020.9341.3168] [In Persian]

Troisi, O., Maione, G., Grimaldi, M., & Loia, F. (2020). Growth hacking: Insights on data-driven decision-making from three firms. Industrial Marketing Management, 90, 538-557. [https://doi.org/10.1016/j.indmarman.2019.08.005]

Valizadeh, Sh. (2022). Identifying and explaining growth hacking strategies in the Iranian startup space using a data-driven method: Grounded Theory (Case study: Successful startups in East Azerbaijan Province). [Master's degree, Urmia University, Faculty of Economics and Management], Urmia: Iran. [Link] [In Persian]

Zia, B., & Totifar Tehranpour, M.M. (2019). Investigating the effect of entrepreneurial orientation and e-readiness on the performance of sports startups. Journal of Sport Management, 11(4), 705-721. [https://doi.org/10.22059/jsm.2019.241262.1930] [In Persian]