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شناسایی چالشها، فرصتها و پیامدهای تولید پادکست ورزشی در ایران | ||
| مدیریت و توسعه ورزش | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 05 مهر 1405 اصل مقاله (1.81 M) | ||
| نوع مقاله: مقاله پژوهشی Released under (CC BY-NC 4.0) license I Open Access I | ||
| شناسه دیجیتال (DOI): 10.22124/jsmd.2026.34448.3088 | ||
| نویسندگان | ||
| حسین براخاص1؛ عابد محمودیان* 2 | ||
| 1دکتری مدیریت ورزش، دانشکده تربیتبدنی و علوم ورزشی، دانشگاه گیلان، رشت، ایران | ||
| 2استادیار مدیریت ورزش، گروه مدیریت ورزشی، دانشکده علوم ورزشی، دانشگاه بوعلی سینا، همدان، ایران | ||
| چکیده | ||
| هدف: هدف از پژوهش حاضر شناسایی چالشها، فرصتها و پیامدهای تولید پادکستهای ورزشی در صنعت ورزش ایران بود. روششناسی: روش پژوهش مطالعه حاضر از نوع کیفی بود و از راهبرد تحلیل مضمون برای دستیابی به هدف پژوهش استفاده شد. مشارکتکنندگان شامل افراد خبره حوزه رسانه و پادکست بودند که به روش هدفمند انتخاب شده و مصاحبههای نیمه ساختاریافته با آنان تا اشباع نظری ادامه یافت که با 14 نفر محقق شد. یافتهها: . تحلیل دادهها نشان داد ۱۵۴ کد اولیه در ۵۱ مضمون فرعی دستهبندی شده تا 17 مضمون اصلی را در سه حوزه چالشها (محدودیتهای زیرساختی و فنی، مسائل محتوایی و خلاقانه، موانع مالی و اقتصادی، مسائل مربوط به مخاطب و بازاریابی، مسائل حقوقی و مالکیت معنوی و عوامل فرهنگی و اجتماعی)، فرصتها (رشد روزافزون علاقه به ورزش و محتوای مرتبط، مزایای منحصربهفرد فرمت پادکست، پتانسیل رشد و توسعه بازار پادکست در ایران، نوآوری در محتوا و فرمت ارائه و فرصتهای بینالمللی و تبادل دانش) و پیامدها (پیامدهای فرهنگی و اجتماعی، پیامدهای اقتصادی و تجاری، پیامدهای رسانهای و نوآوری، پیامدهای آموزشی و پژوهشی، پیامدهای مربوط به ساختار و اکوسیستم پادکست و پیامدهای بینالمللی و تبادل فرهنگی) تشکیل داده اند. نتیجهگیری: توسعه پادکستهای ورزشی در ایران، با وجود چالشهای زیرساختی، اقتصادی، محتوایی و حقوقی، ظرفیت قابلتوجهی برای نوآوری رسانهای، توسعه بازار ورزش و ارتقاء آگاهی فرهنگی و آموزشی در زمینه ورزش دارد. تحقق این ظرفیت مستلزم تقویت زیرساختها، حمایتهای مالی و حقوقی، تولید محتوای خلاقانه و اتخاذ راهبردهای مؤثر بازاریابی و مخاطبمحوری است. | ||
| کلیدواژهها | ||
| رسانههای اجتماعی؛ صنعت ورزش؛ پادکست ورزشی؛ محتوای دیجیتال؛ تولید محتوا | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 3 تعداد دریافت فایل اصل مقاله: 1 |
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