| تعداد نشریات | 32 |
| تعداد شمارهها | 861 |
| تعداد مقالات | 8,363 |
| تعداد مشاهده مقاله | 53,001,889 |
| تعداد دریافت فایل اصل مقاله | 9,365,674 |
نقش طراحی گرافیک در بازطراحی فضاهای شهری مطالعه موردی: پروژه بازآفرینی پیادهراه فرهنگی شهرداری رشت | ||
| دانش شهرسازی | ||
| مقاله 2، دوره 9، شماره 4، دی 1404، صفحه 20-41 اصل مقاله (1.02 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22124/upk.2026.30896.2037 | ||
| نویسنده | ||
| رسول پروری مقدم* | ||
| مربی، گروه ارتباط تصویری دانشکده هنر و معماری دانشگاه گیلان، رشت، ایران | ||
| چکیده | ||
| بیان مسئله: طراحی گرافیک محیطی یکی از مؤلفههای حیاتی در بهبود کیفیت تجربه شهروندان از فضاهای عمومی است که با ایفای نقشی میانرشتهای میان هنر، معماری و ارتباطات بصری، به ارتقای کیفیت بصری محیط، تقویت هویت مکانی و افزایش قابلیت استفاده و درکپذیری فضاهای شهری منجر میشود. هدف: این پژوهش به بررسی نقش طراحی گرافیک محیطی در فرایند بازطراحی فضاهای شهری با محوریت پروژه بازآفرینی پیادهراه فرهنگی شهرداری رشت میپردازد. در پژوهش حاضر، مولفههای مختلف گرافیک محیطی، شامل سیستمهای علامتدهی و راهنمایی، فرآیند هویتبخشی و برندینگ شهری و طراحی نمایشگاهی مورد تحلیل قرار گرفته است. روش: روش پژوهش کیفی و مبتنی بر مطالعه موردی است که دادهها از طریق مصاحبههای نیمهساختاریافته با شهروندان، طراحان و مدیران شهری و همچنین تحلیل بصری اجزای گرافیکی موجود در پیادهراه گردآوری شده است. یافتهها: یافتهها نشان میدهد که گرافیک محیطی در پیادهراه شهرداری علاوه بر افزایش وضوح جهتیابی و کارکردی فضا، به تقویت حس تعلق مکانی و هویت جمعی کاربران نیز کمک قابل توجهی نموده است. علاوه بر این، استفاده از طراحی روایتمحور با بهرهگیری از دیوارنگارهها و تابلوهای داستانی، به خلق فضایی تعاملی و معنادار منتهی شده است که به افزایش مشارکت اجتماعی و تقویت سرمایه اجتماعی در محیط شهری کمک کرده است. نتیجه گیری: این نتایج اهمیت گرافیک محیطی را بهعنوان ابزاری استراتژیک در فرایندهای بازآفرینی شهری نشان میدهد که میتواند کیفیت زیستی و هویت فرهنگی شهر را ارتقا دهد. در پایان، برای تدوین چارچوبهای جامع طراحی گرافیک محیطی در پروژههای بازآفرینی شهری، بر ضرورت انسجام میان هویت فرهنگی و نظم بصری در فضاهای شهری پیشنهاد میگردد. | ||
| کلیدواژهها | ||
| گرافیک محیطی؛ فضاهای شهری؛ بازآفرینی شهری؛ پیادهراه فرهنگی؛ شهرداری رشت | ||
| مراجع | ||
|
Abedi Jafari, A., & Amiri, M. (2019). Meta- Synthesis as a method for synthesizing qualitative researches. Methodology of Social Sciences and Humanities, 99, 73-87. (in Persian) Doi: 10.30471/mssh.2019.1629 Abdolhosseini, A., (2006), Environmental Graphics, Image of Society, Quarterly Journal of Graphics and Printing. 3. (in Persian) URL:https://sid.ir/paper/480131/fa. Afsharmohajer, K. (2009), Understanding Graphic Art 2, Tehran, Fatemi Publications. (in Persian) Ahmadi, F., & Vafi, F. (2016). Analysis of urban spaces with an environmental graphics approach (case study: Charkhab neighborhood). Daneshnama Mahnameh, 251, 152-163. (in Persian) URL: https://www.magiran.com/p1599238. Alalhesabi, M., & Moradi, G. (2020). Theoretical Analysis of the Relationship between Urban Image Components and Urban Branding. Bagh-e nazar, 17(83). (in Persian) Doi: https://doi.org/10.22034/bagh.2019.164198.3920. Asadollahi, M. (2010). Investigating the role of environmental elements in the visual quality of space MANZAR, the Scientific Journal of landscape, 2(7), 70-71. (in Persian) URL: https://www.manzar-sj.com/article_392. Atamaz, E. (2019). Environmental graphic design for building information systems. EurAsian Journal of BioSciences, 13(2). Bankole, O. E. (2013). Urban environmental graphics: Impact, problems and visual pollution of signs and billboards in Nigerian cities. International Journal of Education and Research, 1(6), 1-12. URL: https://ijern.com/journal/June-2013/36.pdf. Čakarić, J. (2017). Paradigm of the urban space semiotics. Facta Universitatis-Series: Architecture and Civil Engineering, 15(2), 167-178. Doi: https://doi.org/10.2298/FUACE160517012C. Calori, C., & Vanden-Eynden, D. (2015). Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems. Wiley. Candido, F. (2018). Environmental Graphics as Atmospheres Generators, Amoruso, G. (Ed. Book, 2018). Putting Tradition into Practice: Heritage, Place and Design. Lecture Notes in Civil Engineering. Doi: https://doi.org/10.1007/978-3-319-57937-5. Carr, S., Francis, M., Rivlin, L. G., & Stone, A. M. (1992). Public space. Cambridge University Press. Couch, C., Sykes, O., & Börstinghaus, W. (2011). Thirty years of urban regeneration in Britain, Germany and France: The importance of context and path dependency. Progress in planning, 75(1), 1-52. Doi: https://doi.org/10.1016/j.progress.2010.12.001 De Certeau, M. (1984). The Practice of Everyday Life. University of California Press. Domenech, T., & Borrion, A. (2022). Embedding Circular Economy Principles into Urban Regeneration and Waste Management: Framework and Metrics. Sustainability. 14(3):1293. Doi: https://doi.org/10.3390/su14031293 Farzaneh, Y. , Shamsoddini, A. , Hosseinzadeh, M. and Jahangir, S. (2025). Analysis of the Factors Influencing Urban Branding (Case Study: Amol city). Urban Planning Knowledge, 9(1), 93-119. (in Persian) Doi: 10.22124/upk.2025.29393.2000 Ganoti, R., & Laskari, I. (2023). The importance of Environmental Graphic Design in urban spaces. In E3S Web of Conferences (Vol. 436, p. 12013). EDP Sciences. Doi: https://doi.org/10.1051/e3sconf/202343612013. Gehl, J. (2011). Cities for People. Island Press. Ghafari Namin, M. R., (2011), The role and impact of environmental graphics, Mah e Honar Book, No. 153. Gibson, D. (2009). The Wayfinding Handbook: Information Design for Public Spaces. New York: Princeton Architectural Press. Golej, M., (2013), Theoretical Foundations of Environmental Graphics, Master's Thesis in Art Research, Al-Zahra University, Faculty of Art. (in Persian) Herdeg, W. (1978). Architectural & Environmental Graphics. Zurich: The Graphic Press. Hesam, M. and Cheraghipur, F. (2024). Evaluation of Influential Indicators in the Regeneration of Tourism in Rasht City. Urban Planning Knowledge, 8(1), 104-123. (in Persian) Doi:10.22124/upk.2024.26362.1914. Hosseini, R. (2009), The knowledge of graphic art, Tehran, Marlik Publications. (in Persian). Hovhannisyan, S. (2021). Graphic oriented design of a modern city. Art and design, 1(4), 21-29. Doi: https://doi.org/10.30857/2617-0272.2021.1.2. Ilokhani, Masoud. (2014), Environmental Graphics. Tehran: Fatemi. (in Persian) Jabari, S, khezrian, S., (2017), Research on City Visual Identity and it's Elements in the Field of Graphic Design, Journal of Fine Arts: Visual Arts, 22(3), 47-56. (in Persian) Doi:10.22059/JFAVA.2017.63167. Jiang, B. (2012). Computing the Image of the City. Urban Studies, 49(1), 1-2. Doi: https://doi.org/10.48550/arXiv.1212.0940. Karimi Azeri, A. R. and tourandaz, B. (2018). Reconstruction of Urban Plazas with an Emphasis on Social Interaction Based on the Principles of New Urbanism (Case Study: Imam Square of Bandar Anzali). Urban Planning Knowledge, 2(3), 85-97. (in Persian) Doi:10.22124/upk.2018.10349.1089. Khataei, S. Arefi, R. (2018). Role of Environmental Graphic and the Characteristics of Urban Furniture in Separation of Wastes, Case Study: Shiraz. Glory of Art (Jelve-y Honar) Alzahra Scientific Quarterly Journal, 9(2), 39-52. (in Persian) Doi: 10.22051/jjh.2017.7790.1042. Lak, A., Gheitasi, M., & Timothy, D.J. (2020). Urban regeneration through heritage tourism: cultural policies and strategic management. Journal of Tourism and Cultural Change, 18, 386 - 403. https://doi.org/10.1080/14766825.2019.1668002. Lefebvre, H. (1991). The Production of Space. Blackwell. Liao, Z., & Liu, M. (2023). Critical barriers and countermeasures to urban regeneration from the stakeholder perspective: a literature review. Frontiers in Sustainable Cities. Doi: https://doi.org/10.3389/frsc.2023.1115648 Liu, X., Zhang, J., Zhou, Z., & Feng, Z. (2023). Investigating the Impact of Environmental Graphics on Local Culture in Sustainable Rural Cultural Tourism Spaces. Sustainability, 15(13), 10207. Doi:https://doi.org/10.3390/su151310207. Lynch, K. (1960). The Image of the City. MIT Press. Mahnke, F. H. (2006). Color Environment & Human Responses, London, Wiley. Massey, D. (2005). For Space. Sage Publications. Meggs, P. B., Purvis, A. W., Maxa, S., & Sanders, M. (2025). Meggs' history of graphic design. John Wiley & Sons. Mehranfar, M. , Soheili, J. and afhami, R. (2022). Developing a graphic reading model of urban furniture with an emphasis on improving the sense of place (Case study: District 2 of Qazvin city). Motaleate Shahri, 11(43), 55-64. (in Persian) Doi:10.34785/J011.2022.011. Montgomery, J. (1998). Making a city: Urbanity, vitality and urban design. Journal of Urban Design, 3(1), 93–116. Doi: https://doi.org/10.1080/13574809808724418. Mostaghim, S., E.,Hamidzadeh Khiavi, S., ,Babazadeh Oskouei, S., haghjo, A., (2024). Analysis of the spatial identity of Hassan Abad Square, Tehran from the perspective of environmental graphics, Intercultural Studies, 60(19), 43-74. (in Persian) URL: https://sanad.iau.ir/Journal/icsq/Article/1192787. Ng, V., & Chan, R. (2023). Urban semiotics: analysing the contemporary diasporic meaning of Petaling Street, Chinatown. Archnet-IJAR: International Journal of Architectural Research, 17(1), 6-23. Doi: https://doi.org/10.1108/ARCH-12-2021-0350?urlappend=%3Futm_source%3Dresearchgate. Novin, A., Shahbazzadeh, N. (2011), Study of environmental graphics in the direction of urban beautification and design, Specialized Scientific Publication of Clothing, 3, 11-22. (in Persian). Ostavar, M. (2013), Environmental Graphic Art, Tehran, Raznameh Publications. (in Persian). Paddison, R., & Miles, R.S. (2020). Culture-Led Urban Regeneration. Doi: https://doi.org/10.4324/9781315878768. Poulin, R. (2012). Graphic design and architecture, a 20th century history: a guide to type, image, symbol, and visual storytelling in the modern world. Rockport Publishers. Proshansky, H. M. (1978). The city and self-identity. Environment and behavior, 10(2), 147-169. Doi: https://psycnet.apa.org/doi/10.1177/0013916578102002. Rapaport, A. (1990). History and Precedent in Environmental Design. University of Wisconsin. Rashvand, Z., (2012), Features and Visual Concepts of Environmental Graphics with an Approach to Information, Mah Honar Book.167, 68-75. (in Persian). Ricoeur, P. (1984). Time and Narrative, Volume 1. University of Chicago Press. Roberts, P. 2000. The evolution, definition and purpose of urban regeneration, in P. Roberts and H. Syke (eds.). Urban regeneration, A Handbook. British Urban Regeneration Association, SAGE Publications, London, 9-36. Roberts, P., & Sykes, H. (Eds.). (1999). Urban regeneration: a handbook. Sage. Sajjadzadeh, H., Karimi Moshaver, M. and Vahdat, S. (2017). Environmental Visual Graphic in Urban Spaces with Emphasis on Graffiti, Case Study: Tehran. Armanshahr Architecture & Urban Development, 10(19), 107-118. (in Persian) URL: https://www.armanshahrjournal.com/article_50453.html. Salamian, I. (2022). Analytical study of the effect of environmental graphics on the visual enhancement of urban space (Case study: Elements of Nowruz 1392, Mashhad city). Studies in Art and Culture, 7(4), 15–32. (in Persian) Salavati, Marjan. (2011). The impact of urban graphic design on urban communications (researches on colors used in tehran and the effect they may have on it’s aesthetic look). Naghsh Mayeh, 4(7), 111-134. (in Persian) URL: Https://Sid.Ir/Paper/184004/En. Samanifar, S., Khazaei, M., Verij Kazemi, A., (2019). Review the view of tehran Me tro passengers Rela tive to condi tionof i ts environmen tal graphic (Case S tudy: the Sings and Symp toms of tehran Subway), Journal of Visual and Applied Arts, 12(23), 5-24. (in Persian) URL: https://sid.ir/paper/827904/fa. Sanat, S. (2025). Psychological Analysis of the Use of Color in Urban Environmental Graphics Based on Rudolf Arnheim's Aesthetic Perception Theory (Case Study: Graphic Design of Tehran Metro). Perspectives on Art and Beyond, 2(1), 36-40. URL: 10.48313/pab.v2i1.37 Sedaghat, N. (2011), New Media Environmental Advertising in Environmental Graphics, Roshd-e-Tawheed. 36. (in Persian) SEGD. (2014), (Society for Experiential Graphic Design): (in Persian) URL:https://segd.org. Sepe, M. (2018). Place identity and creative district regeneration: The case of 798 in Beijing and M50 in Shanghai art zones. Doi: https://doi.org/10.4305/METU.JFA.2017.2.15. Soja, E. (1996). Thirdspace: Journeys to Los Angeles and Other Real-and-Imagined Places. Blackwell. Taban., M., Pourjafar, M. R.,Pourmand, H. A., (2012). Identity and Place; Phenomenological Approach, Hoviatshahr,10.79-86. (in Persian) Doi: https://dorl.net/dor/20.1001.1.17359562.1391.6.10.8.3. Tajvidi, F., (2002). Understanding environmental graphics and its role in public relations. Glory of Arts (Jelve-y-honar), 20 -21. 24–29. (in Persian). Tallon, A. (2020). Urban Regeneration in the UK. Routledge. Teymuorian, K.,Esnaashari, S. M,Alipour, Sh. (2021).The Role of Effective Components on the Visual Quality of Environmental Graphics in the Development of Public Spaces (Case Study: District One of Tehran, Urban Management Studies, 45,60-70. (in Persian) URL: https://sanad.iau.ir/Journal/ums/Article/824678. Teymourian, K., Zivyar, P.,Esnaashary, S.MM, (2022). Evaluate the performance of urban furniture in improving the quality of environmental graphics (Case study: Sadeghieh neighborhood of Tehran), Journal of Urban and Regional Policy, 1, 52-65. (in Persian) Dor: 20.1001.1.28210921.1401.1.2.4.3. Tilley, C. (1994). A Phenomenology of Landscape. Berg Publishers. Twigger-Ross, C. L., & Uzzell, D. L. (1996). Place and identity processes. Journal of environmental psychology, 16(3), 205-220. Doi: https://doi.org/10.1006/jevp.1996.0017. Vallverdu-Gordi, M., Marine-Roig, E. (2023). The Role of Graphic Design Semiotics in Environmental Awareness Campaigns. Int. J. Environ. Res. Public Health, 20(50), 1-19: 4299. Doi: https://doi.org/10.3390/ijerph20054299. Wener, R. (1989). Advances in evaluation of the built environment, Advances in environment, behavior, and design. New York: Plenum. 2, 287-313.URL: https://link.springer.com/chapter/10.1007/978-1-4613-0717-4_9. Whyte, W. H. (1980). The Social Life of Small Urban Spaces. Project for Public Spaces. Yang, J., Yang, L., & Ma, H. (2022). Community Participation Strategy for Sustainable Urban Regeneration in Xiamen, China. Land. Doi: https://doi.org/10.3390/land11050600. Zumthor, P. (2006). Atmospheres: Architectural Environments, Surrounding Objects. Birkhäuser. | ||
|
آمار تعداد مشاهده مقاله: 570 تعداد دریافت فایل اصل مقاله: 337 |
||